In many rural communities, getting from one location to another without having a vehicle is a really big deal, and getting everything from food to medicine can be a trial in itself. With low population densities and the tendency for small towns to have some distance between them, rural areas aren't very conducive to the types of transit operations present in cities. However, there is a very real need for new rural transit options, and the need for existing transportation systems in rural areas to step up their game to meet the needs of more riders.